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Wednesday, February 23, 2022

Msomi Bora - Social Media Groups

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The Importance of Social Media Groups


Enhanced Information Discovery and Sharing

Groups on social media sites like Facebook facilitate open communication among like-minded individuals which makes it easier to discover and share information on a common agenda with other interested parties. Remembering the watersports example; that is a group that has already sorted itself out for you as a target audience. When such minds are brought together in a forum, it makes it easier to communicate anything new that could be of relevance to them like company updates, changes in location, specials or deals, giveaways, etc.

Increase website traffic

Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post.!)

Architectural Digest, for instance, teases Story content in its Instagram feed, and then directs followers to read the full article (and see more beautiful pictures) via the “link in bio.”