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Kenya Notes
These notes follow the Kenya Syllabus. The notes have been prepared by qualified professional teachers.
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IMPORTANCE OF STUDYING BUSINESS - PART 2
4. Marketing: Know your audience
Teachers
share ideas to inspire students, politicians run campaigns to win support, a
job applicant has to sell their skill set to get the position. Making your idea
(or application) stand out is no easy task, but taking classes in marketing can
teach you to understand your audience and how you can creatively appeal to
them. This will serve you particularly well when trying to get buy-in from your
peers, colleagues, or investors.
5. Working Opportunities
Students
who study business management at the university level, with a higher level of
skills and strong business knowledge, have a better opportunity at being hired
over those without a degree. As you progress through your degree, you will
learn some skills that can shape your career entirely. Moreover, choose a
specialisation that interests you, such as marketing, finance or human
resource. Business graduates are proposed, with various job opportunities that
include general management, consultancy and marketing.
6. Increases employability
A
degree in business administration generally offers you a wide career
opportunity. During the program, individuals often learn about business
fundamentals, enabling them to become employable in various sectors. As several
industries require business professionals to help generate profit, graduates
are often in demand. These individuals can work in the retail, technology,
legal, and shipping sectors.
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